New arrivals

You can view our new APASSIONATA product range here. Find your personal favourites or the perfect gift for every APASSIONATA fan.

New products


Ich bin ein Pferd

Surprise your loved ones with a gift voucher for the APASSIONATA fan shop. This allows them to pick out their own favourite items.

Select a voucher

Wilkommen in Unserem Fan-Shop

APASSIONATA is Europe’s most successful family entertainment show with horses. Organised as a tour, the show is viewed by around 500,000 people in roughly 30 cities in Germany and neighbouring countries during a season. Every year, the show is created afresh as an overall composition of riding, acrobatics and dancing, magical stage sets, fascinating video, light and laser effects as well as specially-composed music. Audiences are not only able to experience this live in the arena but also to follow the action in the latest lovingly designed programme booklet. Magical images ensure that you can relive the best moments from the show time and again. The programme is available in our APASSIONATA fan shop alongside lots of other fantastic items, so everyone is sure to find their very own personal souvenir for their home.

It goes without saying that the latest show has literally also left a golden trail here: T-shirts with the brand-new motif of three horses from “The Golden Trail” is available in the APASSIONATA fan shop, as is the limited-edition and therefore rare T-shirt “Lila Luna”. For our youngest fans, we have cuddly toys in various sizes: a horse and a pony - both are just incredibly cute... and together with the fleece blanket and APASSIONATA cushion, you can quickly turn a children’s bedroom into a cosy horse paradise! Perhaps the toys might even be used to recreate one or two of the show’s scenes or inspire some new performances?